More than 100 million people rely on the Skyscanner app and website each month to help them with their travel plans. To match the company’s growth, Skyscanner saw that it needed a more robust reporting infrastructure to centralize data from its numerous programmatic partners to better understand how its inventory was being monetized.
"We had to log in to each partner's UI to extract and map all of our data, and each partner has their own reporting metrics, so there was no standardization across our reporting suite," says Elliott Donnelly, Global and Programmatic Ops Manager at Skyscanner.
Skyscanner partnered with DV Publisher Suite to deploy Unified Analytics resulting in a number of benefits including:
- Gaining a single source of truth and an ‘invaluable reporting tool’
- Saving 40+ hours a week usually spent assembling reports
- Reducing the time it takes to generate custom reports by a factor of 10
- The ability to swiftly identify new opportunities to optimize revenue
