Meredith Corporation reaches 190 million American consumers a month as the top magazine operator in the U.S. As one of the earliest digital content pioneers, their ad ops team needs a single source of truth for their direct-sold inventory that spans many different verticals. As one of the country’s most prolific publishers, their team's data aggregation, normalization and reporting needs are vast. For them, it’s all about maximizing efficiency and making informed decisions.
“The time savings is appreciated. Managing 40 different sets of credentials across 40 different platforms to pull down the data for reporting was a pain. Report preparation that used to take hours can now be done in minutes using DV Publisher Suite. Multiply that by 15 analysts and the time savings are significant,” said David Jung, Director, Digital Monetization at Meredith Corporation.
Meredith Corporation deployed Campaign Delivery Insights for its direct inventory in order to: